Brand packaging built to hold shelf.
We help founders lock three decisions for retail growth: shopper, shelf position, and what leads on pack. Your packaging gets built on that foundation, designed to hold up on shelf without you in the room.
Start with a Brand Fit Check
Twenty minutes. One honest read of where your brand stands today.
How it works
Before design starts, we lock three decisions.
01 · Shopper
Who actually picks your product off the shelf. Not who you wish they were. Who the evidence and the context say.
02 · Shelf
Which set you belong in and what you’re up against.
03 · Pack
What leads on front of pack. Whether you lead with brand equity or benefit-forward messaging first.
Once those are locked, the brief doesn’t drift. Neither does the design.
Where Do You Start?
Brand Fit Check · Free
A 20-minute conversation to identify the brand gap and the right next step.
Shelf-Strong Brand Program
Strategy and packaging design built together as one integrated program. Three phases, six to eight weeks. One outcome: packaging that is retail-ready in strategy, story, and structure.
Monthly Brand Sessions
For founders who have completed the Shelf-Strong Brand Program. Each month we review how your brand is performing against the shelf and shopper context you established, identify what’s drifted, and give you one prioritized action for the month ahead.
Is this for you?
The best fit:
You are a BFY CPG founder with a product already selling in specialty or independent retail. You are willing to make decisions, follow a process, and do the work between sessions. You understand that strategy comes before design.
You have:
A proven product with sales traction in specialty or independent retail.
A new retail channel on the horizon and packaging that won’t cut through.
A buyer conversation, a reset window, or a change in pack specs already in motion.
Authority to make decisions, not just explore options.
Why MIGHTY CPG
I’m Mike Lopez, founder of MIGHTY CPG. I’ve worked agency-side, in-house, and independently across packaging, brand identity, shopper marketing, and experiential creative.
Over time, one pattern kept showing up. Brands were moving into design, launch, or buyer conversations before the core decisions about shopper, shelf, and position were actually clear.
MIGHTY CPG exists to solve that problem for better-for-you food & beverage founders. The work helps clarify the brand, sharpen packaging decisions, and strengthen the position before design begins.
Read more About
Mike Lopez, Founder – MIGHTY CPG
Brand Consultant & Creative Director
What clients say…
“He doesn't just deliver recommendations, he builds a strategic foundation that you can actually use to guide decisions long after the engagement ends.”
— Sonia, Founder (LinkedIn recommendation)
“[Mike] is one of the best designers I’ve ever worked with. […] He expertly delivered on a multitude of re-staging projects across Instant Brands’ portfolio of brands. He has a unique set of skills that helped us move forward on a variety of creative challenges. I so appreciate his thoughtful process.”
— Hannah, Creative Director (LinkedIn recommendation)
“[Mike’s] passion for progressive creativity set a refreshing tone way ahead of its time, combined with goal-oriented direction and an attitude of constant improvement.”
— Barron, Marketing Director/ CPG Brand Founder (LinkedIn recommendation)
Start with a Brand Fit Check
Twenty minutes. One honest read of where your brand stands today.